Facts and Statistics

Facts and statistics are most effective when doing a logical appeal. By a logical appeal, I mean an appeal that is the most persuasive,in otherwords, the most convincing. So if you are trying to convince/persuade an audience, facts and statistics are the way to go. The facts and statistics should be made in the beginning or the middle of a speech. You don't ever really want to include too many facts and statistics (even though they are all really interesting) because you will just get the audience to zone out and not pay attention. Just get enough to get your point across and try to persuade the audience.

-d.j!